Travel TravelTechnology

New traveltechnology.com Website

I am pleased to announce the launch of the new Travel Tech Consulting Website at http://www.traveltechnology.com. With the launch of the new site I will be discontinuing my blog at traveltechnology/blogspot.com as the new site incorporates my blog, Twitter feed and company information. Here is the new RSS http://traveltechnology.com/wp-rss.php. Please visit http://www.traveltechnology.com for more information on Travel Tech Consulting.

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Travel TravelTechnology

Airline Twitter Network Analysis with NodeXL

Travel Tech Consulting, Inc. and Connected Action Consulting Group LLC have put together a brief video presentation that provides insight into network analysis for airline Twitter feeds using the open source tool NodeXL. Network analysis goes beyond simply monitoring brand or promoting specials using social media. Network analysis allows travel companies to understand who are the key influencers in the network and how they connect with others. For example, it is not necessarily the user…

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Travel TravelTechnology

Yes UA Breaks Guitars Does Impact Loyalty

My wife’s Facebook friend recently posted this message declaring that she does not fly UA because they break guitars. I recently spoke at the EzRez Thought Leadership Conference and I mentioned the now famous YouTube video which has received over 8 million viewings. A question from the audience was simply whether people would change their flying preferences because of this type of video. As evidenced by this blog entry, it has changed some people’s attitudes.Social…

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Travel TravelTechnology

The Splinternet

Forrester analyst Josh Bernoff recently posted a blog regarding the end of the golden age of the Web and the rise of the Splinternet. As it name implies, the new environment consists of multiple devices with content and audiences fragmented across these platforms.What does this mean for the future of travel distribution? This represents both a challenge and opportunity for travel marketers. The splintering of platforms and content means that a travel supplier or intermediary…

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Travel TravelTechnology

IPhone Hits the Enterprise

With eWeek reporting that 70% of the Fortune 500 are evaluating iPhone for the enterprise, the corporate travel industry needs to take note. From my view the debate is over regarding download verses mobile Web. Transcoding your Web page for the mobile browser is still important, but the value of a downloadable app for a company’s brand and the ability to personalize the interaction with the customer is unmatched. The phone is becoming more and…

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